Market Research and Competitive Analysis
Unlike the industry standard, which relies mainly on interviews, our process is built on big data analytics. Our approach ensures highest academic research standards, and limits the negative impact of cognitive bias, which happens to occur in expert interviews. The human brain is simply not designed to correctly record and depict the nature of complex international multi-billion dollar markets.
That’s why statistical analysis of adequate data is the core of our research methodology. Nevertheless, we strongly rely on human expertise, which marks the starting & final process step in our work:
At first we map and understand the relationships in an industrial value chain to set the frame for our research. In the second step, we fill our value chain model with data from various sources to determine the market potential. In the next step of the process, our data is challenged by human expertise. We then integrate the feedback and adjust our data in a second human feedback & approval process.